Bluefly CMO's Entrance Follows Cable Ad Flap

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Online clothing retailer Bluefly.com has hired Brad Matson as its new CMO. The appointment comes on the heels of an ad campaign that has ruffled feathers at several cable networks that have asked Bluefly to edit some nudity out of a spot or refused to run it, calling the commercial indecent.

Matson,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in