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Blue22 has hired former Digitas vice president Randy Hall to build a media department for the Internet marketing startup.
“We do a fair amount of online advertising for our clients, and as we were building Web tools for them we noticed an increased need [for media buying and planning services],” said Robert Guay, president of the Boston agency.
In his role as director of media and metrics for the shop, Hall will oversee media strategy, planning, measurement, and analysis.
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