Blue Sky Kicks Off Peach Bowl Push

ATLANTA Blue Sky has launched an ad campaign to promote the annual New Year’s Eve Peach Bowl college football game here, the agency said.

The campaign by the independent Atlanta shop is airing on regional television and radio stations. Print ads are being placed in the Atlanta Journal-Constitution.

This is the eighth year of the Chick-fil-A Peach Bowl, which pits a team from the Southeastern Conference against a squad from the Atlantic Coast Conference.

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