Blue Moon Wins Big for Molson Coors in First Super Bowl Ad

After decades of beer monopoly, Coors Light and Miller Lite also get some screen time

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After roughly 250,000 people took part in Molson Coors’ High Stakes Beer Ad pool on DraftKings and guessed how the company’s Super Bowl ad would play out, one beer brand emerged victorious: Blue Moon.

Coors Light showed up first for about 2 seconds, before Miller Lite trampled all over its Big Game aspirations. Viewers had a chance to win cash prizes if they bet on everything from the bartender’s clothing (leather jacket) to whether the Coors Light Silver Bullet Train would make a cameo (nope).



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