Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
After roughly 250,000 people took part in Molson Coors’ High Stakes Beer Ad pool on DraftKings and guessed how the company’s Super Bowl ad would play out, one beer brand emerged victorious: Blue Moon.
Coors Light showed up first for about 2 seconds, before Miller Lite trampled all over its Big Game aspirations. Viewers had a chance to win cash prizes if they bet on everything from the bartender’s clothing (leather jacket) to whether the Coors Light Silver Bullet Train would make a cameo (nope).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in