Blue Cross/Blue Shield Sends Questionnaires

CHICAGO – Blue Cross/Blue Shield here sent out questionnaires to local Chicago agencies for what could be a $10-15 million account. Those believed to have received a shot at the insurance company include Tatham Euro RSCG; Ogilvy & Mather; and Bayer Bess Vanderwarker among many others. A decision is expected next month.
Copyright Adweek L.P. (1993)

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