Blue Cross Taps Inceptor

Blue Cross Blue Shield Association (BCBSA) has tapped Maynard, Mass.-based Inceptor, Inc. to help increase the online brand awareness of its two flagship sites: and

BCBSA will use Inceptor’s conversion marketing tool, Excedia, which was introduced last month, to help direct visitors to relevant content and create loyal site users.

Excedia also provides real-time measurement and analysis of all site activity and captures user data.