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As part of Blue Bunny’s ongoing effort to bring some “Funlightenment” to a summer like no other, the brand has made some serious upgrades to the classic ice cream truck, which is visiting five U.S. cities before the season ends—starting tonight.
The “Ice Screen Truck,” which is outfitted with a truck-sized movie screen on the side, will make stops in Denver, Chicago, Cincinnati, St. Louis and Le Mars, Iowa—home of Blue Bunny parent company Wells Enterprises and so-called ice cream capital of the world.
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