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Blue Apron, the boxed meal delivery company, recently announced their “Blue Apron Unboxed” initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York City. Now, the brand is hitting the road with a three-city tour that begins tomorrow (July 14) in Los Angeles and continues the following weekends in Seattle and San Francisco.
The centerpiece for “Blue Apron on Wheels” is a 40-foot long Blue Apron box designed for discovery in an immersive, multi-sensory activation.