Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
A look of apoplexy seizes an IT exec as she answers an urgent call during a meeting. There is a system crash and she must run. “So how long do you think that excuse is going to work?” asks a man in a waiting car. “Hopefully until Labor Day,” she says, blissfully casting off her suit jacket.
Such insouciance would hardly have been associated with the IBM of a decade ago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in