Bloomberg at the Pump

PointMedia, an interactive TV technology provider, has inked a distribution agreement with Bloomberg Television. Under terms of the agreement, Bloomberg Television will supply financial news content to PointTV, Point Media’s interactive broadcast network that can be seen at participating gas stations. The company?s mission is to make news, entertainment, online product purchasing and point-of-purchase promotional incentives available to consumers at gas pumps.

Content including stock quotes, Bloomberg’s “Midday Report” and the “After the Bell” report at the close of daily trading will be available to consumers as they fill their tanks. Audio and video from Bloomberg will be downloaded to the PointTV network through private satellite channels, with stock quotes, market indices and Bloomberg’s ticker-like headline news constantly updated at the pump to reflect changing market information.

Retail gasoline customers will have their first chance to view Bloomberg’s financial news coverage beginning this month, when PointTV is scheduled to go live in a limited market test program.