Bloom Steps Down at Publicis

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Bob Bloom likes geology. Loves it actually. And if you can believe it, his interest in geological engineering led him into advertising, the only career the outgoing chairman and chief executive officer of Publicis in the U.S. has ever known.

“The history of the world and how land was made and changed, I enjoyed that creatively and learned that’s what I had a better talent in,” said the 68-year-old Dallas native.

“Not creative itself, but finding a way to achieve something creatively.



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