Bloom FCA Ties Knot Again With Zale

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DALLAS – Bloom FCA last week came full-circle with Zale Corp., regaining the client it had helped build over 35 years into the nation’s largest jewelry retailer. The agency wrested creative and marketing for Zales Jewelers from The Richards Group and for Gordon’s Jewelers from Levenson and Hill. L&H was awarded media and promotions for both divisions of the Irving, Texas-based company. The move does not affect the Fine Jewelers Guild account at New York agency Goldsmith/Jeffrey.



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