Bloodshed Becomes Branding for El Paso Opera

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A gory creative assignment for a theatrical production unexpectedly turned into a branding campaign for the El Paso (Texas) Opera.

To promote its Labor Day weekend production of Donizetti’s tragic love story, Lucia di Lammemoor, the opera gave SWG&M of Austin, Texas, permission to be daring in its creative. Client marketing director Catalina Gonzalez said her organization “loved the artwork” that resulted.

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