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NEW YORK Bloggers were not as influential as the traditional news media during the 2004 presidential election, according to a new study.
The Pew Internet & American Life Project and BuzzMetrics found that bloggers often followed the lead of the mainstream media and politicians. It found that despite the high-profile impact bloggers had on events like “Rathergate,” blogs’ influence was mostly circumstantial, confined to moderating discussions of news events rather than driving them.
BuzzMetrics tracked 40 political blogs during the two-month run-up to the November 2004 election, comparing their ability to generate online discussion with mainstream media, the candidates’ campaigns and message boards.
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