Mario Schulzke was enjoying his weekly steam session on Feb. 19 when a naked man walked in with a handful of towels and began doing yoga. Two minutes later, Schulzke, manager of business development at WongDoody in Los Angeles, headed for the door. Ten minutes after that, he chronicled the encounter on his online journal at themarioblog.com for the site’s estimated 5,000 monthly visitors to enjoy. “With that kind of topic, it’s important to get it off my mind as quickly as possible,” he says.
People at ad agencies spend their days communicating their clients’ messages, and now, with the proliferation of blogs, some of them can be found during their free time broadcasting their own opinions—much like others in the blogosphere.