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NEW YORK If blog chatter is anything to go by, choosing a B-list celebrity for your ad is more effective at building anticipation than the current vogue of letting consumers make your spot.
That’s according to Nielsen//BuzzMetrics, which shares the same parent company as Adweek, which has been tracking chatter in the lead-up to next weekend’s game. It found that of blog posts about Super Bowl ads, 26 percent were about Nationwide Mutual Insurance’s choice of the former “Mr.
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