Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Everybody Loves Raymond they’re not. Weblogs, still a fringe medium with an insider cred and a distaste for self-censorship, reach just 2 percent of some 70 million online households, according to Forrester Research. But it’s who they’re reaching, not how many, that is whetting the appetites of a few intrepid advertisers.
Upscale, urbane and media-savvy trend-setters with money to burn—most between 26-35 and male—are online and reading blogs, which deal with everything from gossip (Quentin Tarantino’s recent fistfight with French bouncers was a recent favorite) to informal product reviews.
“We have a very clear idea of our audience, and they’re the kind of people who decide whether things are going to be hip,” said Nick Denton, publisher of six blog titles under the banner Gawker Media.
A few advertisers, including Absolut, Take 2 Interactive Software’s Rockstar Games and Match.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in