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After last year’s crypto bowl extravaganza, a Super Bowl ad from blockchain-based gaming startup Limit Break had the distinction of being one of the few—if not only—references to cryptocurrency in this year’s Big Game.
The startup announced in a first-quarter ad that it would give away 10,000 nonfungible tokens (NFTs) by way of a QR code within the spot. The tokens promote a forthcoming fantasy mobile game from the company called DigiDaigaku and can be used to enhance parts of the gameplay within that title.

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