Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
After last year’s crypto bowl extravaganza, a Super Bowl ad from blockchain-based gaming startup Limit Break had the distinction of being one of the few—if not only—references to cryptocurrency in this year’s Big Game.
The startup announced in a first-quarter ad that it would give away 10,000 nonfungible tokens (NFTs) by way of a QR code within the spot. The tokens promote a forthcoming fantasy mobile game from the company called DigiDaigaku and can be used to enhance parts of the gameplay within that title.