'Blockbuster Night' Returns By Ellen Rooney Martin

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Blockbuster will resurrect the ‘Make It a Blockbuster Night’ theme beginning with a promotional campaign by Bernstein-Rein set to break Memorial Day weekend.





The work will replace the company’s ‘One World. One Word. Blockbuster.’ ad campaign, which was introduced in early 1997 and also created by B-R. The ‘One World’ campaign represented a broad positioning, touting everything from video rental to sales of music, videos, books, magazines, video games, apparel and snacks.





Less than three months after the campaign’s debut, the former Blockbuster chairman, Bill Fields, decided to return to a strategy that focuses on video rentals, according to sources.





B-R chairman Bob Bernstein confirmed his Kansas City, Mo.-based

















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