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Doner, Y&R, JWT Take Part In $160 Mil. Pitch
DETROIT–Blockbuster Entertainment has quietly been conducting a closed review of its estimated $160 million account, from which W.B. Doner & Co. in Southfield, Mich., is likely to come away the winner, sources said.
Participants in the review: Young & Rubicam, New York, the retailer’s national agency since 1996; Doner, which has handled promotional projects this year; and J. Walter Thompson in Chicago, which was assigned a project targeting teens a month ago.
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