Block, CW Shift Media to OMD

NEW YORK Omnicom Group’s OMD today scored assignments from tax services firm H&R Block and fledgling TV network CW, the clients have confirmed. The accounts are worth an estimated $150 million combined.

H&R Block has selected OMD to handle media planning and buying after a review. The Kansas City, Mo.-based company spends an estimated $100 million annually on ads.

Separately, OMD also won media chores on the CW Network, which debuts this fall, combining the best shows from The WB and UPN. Each network spent $25 million apiece on ads last year. (The combined CW Network is likely to spend at least $50 million in measured media, per sources.)

H&R Block last month completed a review for both creative and media duties [Adweek Online, April 28]. At that time, Block confirmed Campbell Mithun, the Minneapolis-based Interpublic Group-owned incumbent, had successfully defended the account.

At some point, however, either during the late stages of the initial review or just following its conclusion, the company decided to launch a separate media review, per sources.

It was not clear if Campbell Mithun was invited to pitch in the second go-round. (Eventual winner OMD had pitched during the earlier full-service review with sister creative agency DDB.)

Other contenders in the media-only review included Aegis Group’s Carat and WPP Group’s Mediaedge:cia, per sources.

This story updates an item posted earlier today with confirmations from both clients.