Block, CW Shift Media to OMD

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NEW YORK Omnicom Group’s OMD today scored assignments from tax services firm H&R Block and fledgling TV network CW, the clients have confirmed. The accounts are worth an estimated $150 million combined.

H&R Block has selected OMD to handle media planning and buying after a review. The Kansas City, Mo.-based company spends an estimated $100 million annually on ads.

Separately, OMD also won media chores on the CW Network, which debuts this fall, combining the best shows from The WB and UPN.



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