Miller Brewing Co., intensifying its beer war with giant Anheuser-Busch, will increase fourth-quarter spending for its two top brands by $15 million and break one of" /> BLITZ: Miller Secures Deal With ESPN <b>By Jim Kir</b><br clear="none"/><br clear="none"/>Miller Brewing Co., intensifying its beer war with giant Anheuser-Busch, will increase fourth-quarter spending for its two top brands by $15 million and break one of
Miller Brewing Co., intensifying its beer war with giant Anheuser-Busch, will increase fourth-quarter spending for its two top brands by $15 million and break one of" />
Miller Brewing Co., intensifying its beer war with giant Anheuser-Busch, will increase fourth-quarter spending for its two top brands by $15 million and break one of" />

Miller Brewing Co., intensifying its beer war with giant Anheuser-Busch, will increase fourth-quarter spending for its two top brands by $15 million and break one of" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

BLITZ: Miller Secures Deal With ESPN By Jim Kir

Miller Brewing Co., intensifying its beer war with giant Anheuser-Busch, will increase fourth-quarter spending for its two top brands by $15 million and break one of

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But as quickly as Miller was able to get a foot in one door, A-B slammed another shut. The nation’s No. 1 brewer said last week it had secured beer exclusivity during CBS’s telecast of the 1994 Winter Olympics.
In the meantime, Miller plans to spend an additional $15 million beyond what was originally budgeted for the fourth quarter behind its top two brands, Miller Lite and Genuine Draft.

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