Olympic gold medal figure skater Kristi Yamaguchi hit the airwaves for the first time yesterday in her official capacity as spokesperson for Wesley-Jessen Corp." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "" >

IN THE BLINK OF AN EYE



Olympic gold medal figure skater Kristi Yamaguchi hit the airwaves for the first time yesterday in her official capacity as spokesperson for Wesley-Jessen Corp.

‘They say Kristi, let’s shoot a swimsuit calendar. It’ll be fun.’ ‘Yeah, right,’ Kristi replies clad in a tacky swim cap and bulky terry robe.
The spot, created by Foote, Cone & Belding/Chicago pokes fun at the range of endorsement offers pitched to celebs. Kristi’s decision to turn professional last fall, however, allowed her to accept the Wesley-Jessen deal.
Kristi says in the ad that when she wants a little change, she changes her eye color to one of DuraSoft’s 18 lense shades. ‘Hey, a little change is fun.’
Copyright Adweek L.P. (1993)