Olympic gold medal figure skater Kristi Yamaguchi hit the airwaves for the first time yesterday in her official capacity as spokesperson for Wesley-Jessen Corp." />

Olympic gold medal figure skater Kristi Yamaguchi hit the airwaves for the first time yesterday in her official capacity as spokesperson for Wesley-Jessen Corp." /> IN THE BLINK OF AN EYE <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Olympic gold medal figure skater Kristi Yamaguchi hit the airwaves for the first time yesterday in her official capacity as spokesperson for Wesley-Jessen Corp.

Olympic gold medal figure skater Kristi Yamaguchi hit the airwaves for the first time yesterday in her official capacity as spokesperson for Wesley-Jessen Corp." />

Olympic gold medal figure skater Kristi Yamaguchi hit the airwaves for the first time yesterday in her official capacity as spokesperson for Wesley-Jessen Corp." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Brand Marketing

IN THE BLINK OF AN EYE

Olympic gold medal figure skater Kristi Yamaguchi hit the airwaves for the first time yesterday in her official capacity as spokesperson for Wesley-Jessen Corp.

IN THE BLINK OF AN EYE <br clear=none/><br clear=none/><br clear=none/><br clear=none/>Olympic gold medal figure skater Kristi Yamaguchi hit the airwaves for the first time yesterday in her official capacity as spokesperson for Wesley-Jessen Corp.

By Adweek Staff

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‘They say Kristi, let’s shoot a swimsuit calendar. It’ll be fun.’ ‘Yeah, right,’ Kristi replies clad in a tacky swim cap and bulky terry robe.
The spot, created by Foote, Cone & Belding/Chicago pokes fun at the range of endorsement offers pitched to celebs. Kristi’s decision to turn professional last fall, however, allowed her to accept the Wesley-Jessen deal.
Kristi says in the ad that when she wants a little change, she changes her eye color to one of DuraSoft’s 18 lense shades. ‘Hey, a little change is fun.’
Copyright Adweek L.P. (1993)

Brand Marketing

IN THE BLINK OF AN EYE

Olympic gold medal figure skater Kristi Yamaguchi hit the airwaves for the first time yesterday in her official capacity as spokesperson for Wesley-Jessen Corp.

Adweek Staff

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