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NEW YORK–Blimpie Subs & Salads has selected Hasan & Co. to handle the advertising review for its estimated $10-15 million account, according to the consultancy’s principal, Hasan Ramusevic.
Ramusevic, formerly of AAR Partners in New York, edged out his former firm, which was also seeking to handle the Blimpie search. Hasan & Co.is based in Raleigh, N.C.
Ramusevic said he expects to begin sending out questionnaires in early November and that an agency would be selected in January.
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