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Blazing Paradigm is beefing up its senior ranks with the addition of an account planning chief from a London shop and an interactive specialist from Gap Inc.
Mari Cortizo, 33, joins the San Francisco agency after five years at St. Luke’s, which was formerly Chiat/Day’s London office.
Cortizo, who headed St. Luke’s planning department, is taking the newly minted title of cultural curator.
“Mari’s role will be bigger than simply focusing on the problems right in front of us,” said creative director Sam Pond.
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