Blattner Brunner Wins Knouse Foods

Knouse Foods will attempt to “contemporize” its venerable Musselman’s and Lucky Leaf applesauce brands as it ramps up marketing with the help of a new agency, said client director of marketing Bob Fisher.

Knouse last week tapped Blattner Brunner to handle its account, following a three-month review. One of the Pittsburgh shop’s tasks is to create a media plan, but sources estimated billings at $5-7 million. Fisher declined to discuss spending.

Knouse, a Peach Glen, Pa., agricultural cooperative, spent just $30,000 on ads last year, according to TNS Media Intelligence/CMR.