Blattner Brunner Wins Knouse Foods

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Knouse Foods will attempt to “contemporize” its venerable Musselman’s and Lucky Leaf applesauce brands as it ramps up marketing with the help of a new agency, said client director of marketing Bob Fisher.

Knouse last week tapped Blattner Brunner to handle its account, following a three-month review. One of the Pittsburgh shop’s tasks is to create a media plan, but sources estimated billings at $5-7 million.

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