Blattner Brunner Executive Joins Software Firm

Rodney Underwood, a longtime New York adman who moved to Pittsburgh three years ago to run Blattner Brunner’s creative department, is jumping to the client side.

Underwood, 48, has ac cepted the new post of chief mar keting officer at Logic House, an educational-software company in Pittsburgh.

Working at Blatt ner Brun ner prepared Underwood for his new role, he said, because he was im mersed in a number of marketing disciplines at the $120 million shop. “Had I gone to an agency that wasn’t as inte grated in terms of practicing in multiple areas, I wouldn’t have been eligible for this job,” he said.

With his departure, the shop’s creative department will be run by creative directors Bill Gar rison, David Hughes and David Vissat. President Michael Brunner said he has no immediate plans to fill the vacant post, but will “probably” do so eventually.

Before joining Blattner Brunner, Underwood was a creative director at Bozell, New York, where he worked on Lycos and BASF. He also worked at Scali McCabe Sloves, J. Walter Thomp son and Geer Du Bois, all New York. At Ammirati & Puris, he handled a high-profile UPS campaign, tagged, “We run the tightest ship in the shipping business.”

Logic House offers free software to schools, hoping to beat out competitors that charge licensing fees, said CEO John Pascasio. The com pany claims revenue of less than $10 million.

Logic House has no ad agency, though Pascasio and Underwood said it is possible Blattner Brunner could become the company’s shop.

“There’s a chance the relationship might continue,” Brunner said.