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DALLAS Blanchard Schaefer Advertising & Public Relations took home top honors at the Advertising Club of Fort Worth’s annual Addy Awards gala, the shop said.
The Arlington, Texas-based agency was awarded best of show for its outdoor campaign on behalf of MosquitoNix’s pest control. The ads, which featured provocative headlines such as “Stop Donating Blood” and “Stop Feeding the Hungry,” began running last April in the Dallas and Houston markets.
According to shop principal Ken Schaefer, the campaign will expand to other cities like Atlanta this year and include radio, print and direct mail components.
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