Blanchard Schaefer Gets Energy Pros to Commit

Blanchard Schaefer Advertising walked away with an entire account during an assignment pitch for the second time in less than a year.

Executives from Energy Solutions Plus (ESP) awarded the Arlington, Texas, agency its creative and media account following an initial discussion about a much smaller project. Billings are undisclosed.

Originally, the agency had been asked to develop graphics for ESP’s booth at an upcoming trade show. During a meeting, however, the shop pitched a larger branding campaign.

“We helped them realize that unless they took a bigger approach, they would miss opportunities and it would have been an inefficient use of their marketing funds,” said agency principal Ken Schaefer.

ESP cancelled the interviews it had scheduled with two undisclosed agencies here following the conversation with Blanchard Schaefer, according to the client.

ESP provides integration and consulting services to companies in the energy industry.

The agency’s creative team worked with the Forest, Va.-based