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NEW YORK Foote Cone & Belding CEO Steve Blamer called for results-based agency compensation during a presentation at Interpublic Group’s daylong investors conference here today.
Blamer stressed a need for marketing companies to “put skin in the game” for their clients. That is, to be compensated not necessarily by commissions and fees, but based on how well its marketing and advertising programs increase a client’s business.
The concept is not new and has been floated in the past by other agency leaders, but during the morning session of IPG’s presentations to analysts, Blamer was the only agency head to touch on the subject.
He
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