Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The irony of launching a line of drink mixers while not actually partaking in alcohol herself is not lost on Blake Lively, the actor and entrepreneur married to “infamous gin slinger” Ryan Reynolds.
But with her wry sense of humor on full display, Lively announced her nascent brand, Betty Buzz, on her social media channels today. The clean-label products include tonic water, sparkling lemon lime, ginger beer, sparkling grapefruit and Meyer lemon club soda.
“I don’t drink.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in