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At Brandweek, one view shared by brand marketers, consultancies and investors alike is the notion of understanding and appreciating how consumers think and behave. But the application of machine learning and data versus the human touch is far from binary—it takes a combination of the two to fully understand a consumers’ intent.
That’s where BlackRock comes in with its “precision empathy” platform. Here, BlackRock global CMO Frank Cooper III expounds on what it takes to engage consumers effectively.
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