BlackRock’s ‘Precision Empathy’ Platform Is Addressing Consumers’ Wants and Needs

Global CMO Frank Cooper III breaks it down

BlackRock global CMO Frank Cooper III spoke during Brandweek in Palm Springs, Calif. Sean T. Smith for Adweek

At Brandweek, one view shared by brand marketers, consultancies and investors alike is the notion of understanding and appreciating how consumers think and behave. But the application of machine learning and data versus the human touch is far from binary—it takes a combination of the two to fully understand a consumers’ intent.

@lgranatstein Lisa Granatstein is the Chief Content Officer at Adweek.