Black Pencil Drawn to U.S. By Worthington

The review for Worthington Foods’ $10-15 million ad account gave The Leo Group a convenient opportunity to continue the global expansion of its Black Pencil subsidiary.
The full-service agency, named after founder Leo Burnett’s favorite writing utensil, has opened a Chicago office, its first in the U.S., to handle the Worthington brand.
Meat-substitute marketer Worthington, recently acquired by Kellogg Co., is one of two inaugural U.S. clients for Black Pencil–the other being Freudenberg Hausholtsproduckte, a German-based producer of floor-care products.