Black Friday Sales Suffer After Early Deals and Discounts

Early results show the shopping season is changing

Black Friday sales dropped an estimated 11 percent this year, the National Retail Federation (NRF) reported, and foot traffic dipped as well.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in