BK's 'Whopper Freakout' Wins Grand Effie

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NEW YORK Crispin Porter + Bogusky and Burger King won the Grand Effie Award for “Whopper Freakout” at the 41st annual gala at Cipriani here tonight. The Effies honor the year’s most effective advertising.

“Burger King won the Grand Effie convincingly due to their boldness and creativity across multiple media platforms, delivering real cultural relevance and, above all, outstanding business results,” said Carl Johnson, co-founder of Anomaly and chairman of the board of directors of Effie Worldwide.

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