BK's Blum to Shops: Have It My Way

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Brad Blum wants to get Burger King out of the fast-food category’s price-discounting rut and restore continuity to the chain’s advertising. And he’s looking all over for ideas.

Nonroster shops Young & Rubicam (owned by WPP Group) and Grey Global Group, which owns Grey Worldwide, met with BK’s new CEO at the $350 million advertiser’s Miami headquarters this month, sources said. Y&R has another meeting today in Miami, sources said. In recent weeks, Blum has met with Interpublic Group roster shops MediaFirst International (media buying), Campbell Mithun (kids marketing), Deutsch (field marketing, value menu), independent Amoeba (whose head, Len Fink, is BK’s overall creative chief) and multicultural shops Bromley (part-owned by Publicis Groupe) and Uniworld (part-owned by WPP).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in