BK 'Transforms' Menu, Packaging for Movie Promo

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NEW YORK Burger King this week launched a promotion tied to the June 24 release of Transformers: Revenge of the Fallen. The effort includes a menu scratch game, dubbed “Transform Your Way,” which offers prizes such as $1 million, a Chevy Camaro 1SS and Burger King food items.

Consumers can also enter online at Bktransformers.com for a chance to win a $10,000 prize. Once site visitors register their game piece codes, they can then search for the “King Robot,” who is disguised as a stainless steel BK Broiler chicken sandwich.

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