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BOSTON Burger King has selected Omnicom Group’s LatinWorks in Austin, Texas, as its lead U.S. Hispanic creative agency following a review, BK said today.
In addition, Tapestry in Chicago, part of the Starcom MediaVest Group of shops and ultimately a unit of Publicis Groupe, was chosen for media chores.
The shops succeed Bromley Communications in San Antonio, Texas, a Publicis agency, on the BK business. Bromley had handled both creative and media.
Estimated domestic annual BK Hispanic ad spending is $30-40 million.
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