BK Promotes Hunger Relief With 'Meatballs'

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Call it Cloudy with a Chance of Whoppers.

Burger King has teamed up with Sony Pictures Animation’s new film Cloudy with a Chance of Meatballs for a promotion to benefit the Feeding America charity. The film, which opens in theaters on Sept. 18, will be incorporated into the burger chain’s revamped Web site for kids, ClubBK.com. Children visiting the site can play online word games and activities featuring the characters and themes from the film, as well as watch the film’s trailer.
 
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