BK Breaks Effort for Music Promo

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ATLANTA Burger King has launched three TV spots and several print ads for its new free-music-download promotion.

As part of the effort, which started last week and continues through Oct. 3, the wrapper for each original Whopper burger at BK includes a code that can be used at www.haveityourway.com to download one of more than 700,000 songs.

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