BJ's Wholesale Talks to Shops

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BJ’s Wholesale Club has held meetings with agencies about handling its advertising account and may be poised for a full-blown review, sources said.

One advertising exe cu tive, speaking on terms of ano nymity, said BJ’s officials met with his shop a few weeks ago and in quired about general capabilities and retail experience. Officials did not re quire speculative work. Boston’s Partners & Sim ons, which has held the account for three years, intends to defend if invited to participate, according to agency official Mark Young.

BJ’s executives did not return calls by press time.

The client is apparently mulling a list of undisclosed small and medium-sized agencies, sources said.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in