BJ’s Wholesale Considers 6 Semifinalists

BOSTON BJ’s Wholesale Club has invited six agencies to compete for its ad account, according to Pile and Co., the consultancy overseeing the review for the business.

They are: Connelly Partners in Boston, Eisner Communications of Baltimore, and New York agencies Cliff Freeman and Partners, DiMassimo Carr Brand Advocates, Pedone & Partners and Tucker Hampel Stefanides.

Cliff Freeman is backed by MDC Partners; the rest are independents.

Finalists will be named next month.

The Natick, Mass.-based client spent $7 million on ads last year but just $300,000 through July 2004. BJ’s produces regional campaigns that include print, broadcast and direct executions.

Independent shops Boathouse in Needham, Mass., and Pro Media in Natick, Mass., have handled creative and media chores.

The client operates more than 150 stores in 16 Eastern U.S. states, concentrated mainly in New England and Southeastern markets, as well as in New York, New Jersey and Florida.

—Adweek staff report