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BOSTON Retailer BJ’s Wholesale Club has enlisted management consulting firm Pile and Co. to oversee a review for its ad account, which has been split between independent shops Boathouse (creative) and Pro Media (media buying), according to sources.
Boathouse and Pro Media, located in Needham and Natick, Mass., respectively, are not defending, sources said.
The Natick, Mass.-based client spent $7 million on ads last year but just $300,000 through July 2004. BJ’s produces regional campaigns that include print, broadcast and direct executions.
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