Bisceglia Plans 3iLLC Network

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Sean Bisceglia, former Leo Burnett Technology Group CEO, intends to grow his new business-to-business venture through the acquisition of six to eight small shops with expertise in sectors ranging from agriculture to manufacturing.

Although the holding company, named 3iLLC, will not shy away from the technology sector, its focus will be on a broader range of industries, said Bisceglia, the firm’s CEO.

“This is more vibrant and has more opportunity than technology,” he said.

Bisceglia maintains that traditional agencies and holding companies have largely ignored the business-to-business market.

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