Birds Eye Selects Spark Communications

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Birds Eye Foods has tapped Spark Communications to handle U.S. media strategy and planning chores for its diverse array of brands. Spark, a media agency division within the Starcom MediaVest Group, will work in tandem with the frozen food giant’s creative agency Northlich.
 
Birds Eye brands include its Steamfresh line as well as C&W, Freshlike and McKenzie’s.

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