Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bird, the electric scooter company whose two-wheeled vehicles are becoming an increasing presence across American cities like San Jose, Nashville and Austin, decided to go the animation route for its first brand film.
This video, which marks Bird’s first-ever brand film, is meant to imagine a city that’s centered less around cars and more around the people who inhabit it, according to a Bird spokesperson. Its debut coincides with the redesign of Bird’s website, which became sleeker and more streamlined.
“Bird’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in