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Bingham Dana, one of Boston’s oldest law firms, has launched a global campaign to increase awareness of the firm among corporate decision makers.
The effort was crafted by the Boston office of Red Advertising (formerly known as Red). The firm added Bingham Dana in September. This campaign marks the agency’s first work for the client.
An ad headlined “Make deals. Not war” shows two Doberman pinschers nose-to-nose. One dog is snarling, the other appears calm. Copy reads: “Business isn’t the simple dog-eat-dog game it once was.
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