Brand Marketing

Billy Zane Helps Launch KFC’s New Menu Item as the Brand’s Latest Celebrity Colonel

Actor known for playing rich guys promotes 'Georgia Gold'

By Christine Birkner

January 25, 2017

Billy Zane, known for his iconic roles in Titanic and Zoolander, is stepping into Colonel Sanders' iconic white suit. Actually, the suit is gold this time around to match the new menu item KFC is launching: Georgia Gold Chicken.

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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