Billie's Mother's Day Campaign Puts Postpartum Bodies on a Much-Deserved Pedestal—Literally

Pushing back against unrealistic expectations women face around their appearance

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While many brands are attempting to approach Mother’s Day in a more thoughtful, personal and sensitive way this year, direct-to-consumer personal care brand Billie is pushing that trend even further.

In an attempt to pull back the facade of unattainable expectations and portrayals of motherhood—especially around a day meant to celebrate it—the brand is honoring the postpartum bodies of mothers by putting them on a pedestal. Literally.

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For Mother’s Day this year, Billie commissioned photos of new mothers celebrating their postpartum bodies.

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